NUYORKTRICITY

Creative Energy + NY State of Mind

Nuyorktricity is a full service production company based in Los Angeles, California servicing the art and entertainment industries. Headed by husband and wife team, Mike and Moni Vargas, Nuyorktricity brings an artistic aesthetic to projects and personal attention to clients in the theatrical, television, home entertainment, music and creative fields. 

create@nuyorktricity.com

 

WILLOW SMITH :: "WHY DON'T YOU CRY"

i-D MAGAZINE

Willow Smith inhabits a world fuelled by an imagination and inquisitiveness that extend far beyond her 14 years on Planet Earth. The concept and visuals for the brand new track Why Don't You Cry were dreamed up by the indigo child herself. Directed by her serial collaborator Nuyorktricity's Mike Vargas and styled by i-D's Julia Sarr-Jamois, this is Willow's world; let's all take a trip to it!

Director / Editor: Mike Vargas

WILLOW SMITH :: "F Q-C #7"

ROC NATION

Our favorite 14 year old chakra shaking powerhouse has done it again. 

"The different Me’s represent my Chakras. Yellow is Self-confidence, Blue is my voice (song), Red is my survival instinct, and the Black is a combination of everything (the true me)" - Willow Smith

Director / Camera / Editor: Mike Vargas

JADEN SMITH :: "THE COOLEST"

OVERBROOK ENTERTAINMENT

What better way to show just how well Jaden Smith floats on beats than to have him literally float down streets.

Director / Editor: Mike Vargas

PHARRELL WILLIAMS :: "THE GQ STYLE SURVEY"  

GQ MAGAZINE

Self-expression, fit, and a not being scared about a little dirt. Go behind the scenes with Pharrell on his GQ cover shoot.

Director / Camera: Mike Vargas

UBTECH :: "LYNX a Video-Enabled Humanoid Robot with Amazon Alexa"

Lynx: A humanoid robot with Alexa, Amazon’s cloud-based voice service. Lynx combines UBTECH’s award-winning proprietary robotics with the automatic speech recognition, natural language understanding and search capability of Amazon Alexa, resulting in a lifelike human-to-robot interface.

Director & Editor: Mike Vargas

JEFF SOTO :: OFF THE HOOK

FRIENDS WE LOVE

On the eve of “Life Cycle,” his third solo show at the Jonathan LeVine Gallery, Jeff Soto adds the finishing touches to this incredible mural and reflects on past influences, present themes and future plans.

Director / Editor: Mike Vargas