OVER 150 MILLION VIEWS AND COUNTING.
Nuyorktricity is a full service production company based in Los Angeles, California servicing the art and entertainment industries.
Headed by husband and wife team, Mike and Moni Vargas, Nuyorktricity brings an artistic aesthetic to projects and personal attention to clients in the theatrical, television, home entertainment, music and creative fields.
Nuyorktricity’s clients include Will Smith’s Overbrook Entertainment, Lip Sync Battle, Sony Pictures Television, Sony Pictures Home Entertainment, Apple, UBTech, VICE, Bud Light, Coke, Nike, Target, Carter's, JUST Water, i-D Magazine and Diesel. Our productions have been broadcast nationally and internationally, screened in 4 continents and our original series, Friends We Love, has been featured at the Bronx Museum and Brooklyn Museum of Art while our work for Overbrook has garnered over 100 million views.
Nuyorktricity services include feature film featurettes, original short-doc series, commercials, music videos, behind the scenes documentaries, fashion editorials, branded entertainment, corporate promos, sizzle reels, EPKs and table reading productions.
Mike Vargas is an accomplished director, editor, and cinematographer with a rich background in photography and visual arts. He approaches storytelling with a cinematic sensibility and rhythmic style. Since 2008, he has created visually stunning music videos, branded content, behind the scenes docs, and concert tours for Will Smith’s Overbrook Entertainment. His body of work also includes content for global brands like Nike, GQ, Diesel, and for media companies like Sony Pictures, PBS and VH1. Recently, Mike has been developing film and TV projects through a Latino lens.